lelu world
Language Learning App
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Korrenti Mayweather (CEO + Developer)
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Lēlu eliminates the inhibitions and potential embarrassment associated with practicing a language in-person with native speakers by providing digital avatars that allow users to communicate in a virtual world called “Lēlu’s World”.
Lēlu’s learn-to-earn model uses Lēlu’s World, the blockchain, Natural Language processing, and speech recognition to allow our users to assimilate into a culture by rewarding them with opportunities to socialize with native speakers, attend virtual events, purchase virtual products, land, homes and businesses, and earn (and spend) virtual currency all while learning a language.
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The main challenge was creating cohesive brand identity that communicates language learning platform with a virtual world and cryptocurrency marketplace.
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Brand Strategy
Brand Guidelines
Stationery Design
Social Media Template
Apparel Design
Package Design
Korrenti Mayweather
CEO at Mindstarter / Lelu World
“Mel is the consummate professional. We started out needing a logo for our AI Language learning app. The logo he delivered was so amazing that we ended up using him for our entire brand identity!
He's crazy talented but also has an exceptional business acumen! From idea to execution, this guy sees all the angles! If there were 10 stars I'd give it without a thought. Look no further for all your brand and design needs. You can't go wrong with Mel Pemberton Design!”